A game with
ancient roots.
Taught the way it deserves.
See It Grow is a Utah 501(c)(3) building lacrosse from the roots up — history, instruction, service, and leadership, in that order.
Established 2023 · Utah
Lacrosse is expanding faster than the people qualified to teach it. Children arrive at the sport without meeting its history. Coaches are asked to lead without training. Communities that would love the game are quietly priced out of it. See It Grow exists to answer that — patiently, honestly, and one community at a time.
Growing the game and teaching it well are not the same thing.
We stand on four commitments, in the order the organization works in — history first, then instruction, then service, then leadership — because that is the order a young player learns to love the sport.
- I
History
Indigenous, American, Canadian, and international traditions taught with respect and specificity.
- II
Instruction
High-level teaching for players, coaches, and parents — grounded in child development.
- III
Service
Free clinics and coaching visits for community programs that can't otherwise access them.
- IV
Leadership
Service-based pathways shaping high school and collegiate student-athletes into thoughtful teachers and community leaders.
We have two priorities:
expanding lacrosse through professional development in schools along with free support for after-school community programs, and
building a system to empower student-athletes as compassionate, inclusive community leaders through high school volunteering and collegiate internships.
The Appleseed
Program
Professional development equips educators to introduce lacrosse in schools, while free education and support strengthen after-school community lacrosse programs. Instructional visits, player clinics, coach development, and program-culture support remain part of the work.
Growing the game creates opportunities to lead. Cultivate the Forest prepares student-athletes to turn those opportunities into meaningful community service
Cultivate the Forest
Collegiate & High School Service Pathways
Cultivate prepares student-athletes to support delivery of Appleseed, developing their own leadership through session planning, inclusive communication, teaching younger players, and reflection under director guidance.
Collegiate Volunteers & Internships
College volunteers support school and community work from startup, with mentoring and increasing responsibility as internships develop.
High School Service & Leadership
High school student-athletes teach, mentor, and support younger players in local after-school community programs.
Sharing our passion and love of lacrosse, along with strong community culture!
“The sport is adding players organically and quickly; the greater challenge is developing more strong teachers who understand its full scope.”
A Message from Our Founder
“My life has unfolded at the intersection of education, coaching, service, competition, and community-building. Playing and coaching lacrosse in different parts of the United States and around the world taught me that the game belongs to many cultures and communities. My work as a teacher taught me to begin with the learner—and that character, responsibility, and leadership should be woven into what we teach rather than treated as something separate.
See It Grow brings those experiences together. We believe lacrosse can create access, belonging, and meaningful relationships while helping people become better players, teammates, leaders, and community members. Growing the game responsibly is not simply about creating more teams or events. It is about investing in people, respecting the communities already doing the work, and building something strong enough to serve those who come next.”
PJ Martin · Founder
What families and communities can review before they participate.
Read our accountability pageLegal standing
A Utah nonprofit corporation established in 2023 with 501(c)(3) charitable status.
Governance in formation
The founding board is being assembled. Governing and policy documents publish as they are approved.
What we will measure
Players and coaches served, free instruction delivered, service hours completed, and access support provided.
Follow the build, season by season.
Occasional letters from PJ: program news, volunteerism and clinic updates, education, and honest reports on the organization’s progress. Written like a letter, not a marketing email.